In order to succeed with marketing, you must consistently work to evolve your processes and strategies to account for changes in your target market, taking into consideration new technologies and the potential changing demographics of your market. Much of that involved the creative design and overall user experience. New technologies are emerging all the time, […]View Post
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Postage rate increases went into effect on January 26, which affect the price of a number of mail pieces. Across the board, rates increased 6 – 7%, making this the largest postal increase in over a decade. This recent hike in rates is known as an exigent increase, which the United States Postal Service proposed […]View Post direct mail, direct marketing, Postage Increase, USPS, USPS News, USPS Postage
My wife bought me a rice cooker for Christmas. Just when I thought I couldn’t be more elated I saw this burst of genius written on the box: Includes fuzzy logic. Hmm. As a former computer programmer I was intrigued. Infused into its digital code, fuzzy logic helps a device adapt to a variety of […]View Post copywriting, High Technology, Marketing Collateral, Marketing Copy
To bid or not to bid. That is the question. It seems there’s a big debate about bidding on competitors’ keywords when engaging in paid search campaigns. Anderson believes you shouldn’t bid unless you know a few things in advance. The following provides you with a list of best practices for bidding on competitors’ keywords. […]View Post
Keeping your audience engaged with a steady stream of fresh content is important to the success of your and any business. But the task can seem daunting. Here are some basic tips to ensure you have a solid content strategy for 2014. Put someone in charge It says something that 73% of all B2B companies […]View Post Content, Content Strategy, Content Strategy 2014, Expectations, goals
From coaching to feeding the homeless to fundraising, Anderson employees volunteer their time outside of work in a variety of ways—and we’re so proud! Ellen Brown: Ellen serves with 2 nonprofit organizations—The San Diego Humane Society and SPCA as well as Americans United for the Separation of Church and State. “One is amazingly cerebral and […]View Post advocacy, Charity, coaching, community, education, nonprofit, volunteer, volunteerism
Chances are, the landscape of your art director’s desk looks a bit different than yours. And it’s likely that she spent a lot more time than you did choosing and maybe even designing her smartphone cover. But here are some important things your art director really cares about, and why you should care about them […]View Post Art director, marketing, proportion, Typography, white space
Are seniors using social media? Recent studies show that people over age 65 have tripled their presence on social media sites in the last four years—from 13 percent in 2009 to 43 percent now. Could this be because Baby Boomers are literally coming of age, or because social media has finally gained critical mass? Probably […]View Post
Is Digital Part of Your B2B Marketing Mix? 9 out of 10 business buyers will find you when they’re ready to buy. Digital B2B marketing can increase your leads and gain you 10x higher conversion rates. Learn why digital marketing must be a part of your marketing mix. This video provides insights into business buyers’ […]View Post B2B Marketing, digital, Digital B2B marketing
Customers and colleagues have been pondering the LinkedIn endorsement feature and wondering if it’s good or bad. There’s even a rumor that people get points for endorsing their network. I hope that this article sheds some light on the positives and negatives of the feature and dispels some of the rumors surrounding it. LinkedIn endorsements […]View Post best practices, interactive, LinkedIn Endorsements, social media marketing