Is a picture really worth 1,000 words? One could argue yes in the digital marketing landscape today. As data bandwidth increases and the amount of information communicated to consumers daily continues to grow, the challenge marketers face more and more is how their target audience not only prefers content online, but also the speed in […]View Post
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Major companies spend millions, sometimes billions to create or recreate a distinctive identity, including a logo, tagline, unique selling proposition, vision, mission statement, plus various other brand accouterments. This is certainly time and money well spent, since brand equity is often the most valuable asset an organization will ever own. The payoff? More visibility, market […]View Post Anderson, Anderson Direct & Digital, brand equity, branding, rebranding, unique value propostion
As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone who has transitioned into a marketing role, these tasks can seem daunting. Fear not. […]View Post Anderson Direct & Digital, best practices, direct mail, Direct Mail Marketing, email marketing, marketing checklist, Proofing, Proofing Checklist, Quality
For years, experts across every major industry have been predicting the death of Adobe Flash due to its browser- and desktop-slowing effects and security challenges. Many credit Steve Jobs for starting the movement to end Flash use in 2010 when he published the lengthy open letter titled “Thoughts on Flash,” which detailed six reasons why […]View Post apple, chrome, Chrome update, flash, HTML, plug-in
Back in the day, when direct marketing was new and giants like Les Wunderman and “Rocket” Ray Jutkins roamed the earth, you engaged audiences with proven performers like stickers, written checklists, tear-off coupons, membership cards and so forth. But today’s audiences have become much more sophisticated in the nearly fifty years since the inception of […]View Post app, apps, direct marketing, gamification, involvement, involvement device, multi-campaign
You spend a lot of money and effort to drive prospects to your website. But the reality is that perhaps only 2% – 5% of your website traffic will convert on the first visit, regardless of whether your definition of conversion is a product purchase, registration for a service or an event, completion of a […]View Post inbound marketing strategy, increase conversions, outbound marketing strategy, remarketing, retargeting
“The future of mobile is now.” -Jerry Dischler, Google VP Learn the basics of responsive design in non-“techy” language. We’ll talk about the state of the art of web design and why it’s important to implement mobile-friendly web creative. In this presentation you will learn: What is responsive design? Why do we need web design? […]View Post creative, mobile, responsive design, web, web design
“So much which is a pleasure to write is a pain in the neck to read.”-Michael Frayn, playwright Almost everyone appreciates good writing. Who hasn’t yearned to lay in a hammock and be transported by a good novel full of soaring prose, or led down the path of enlightenment by a great piece of investigative […]View Post Content, copy, copywriting, marketing copywriting, opening copy
With free tools available online, almost anyone can publish decent compositions of text and images seen by millions in minutes. But just as having a driver’s license doesn’t make you a Formula One racer, access to stock photography doesn’t always beget great creative. Offering inexpensive images for virtually any marketing occasion, these assets do serve […]View Post brand, creative, custom photography, differentiation, images, photography, Stock photography
The following is an overview of customer journeys, why they’re important, examples, and how to get started. Why do you need customer journeys? Customers are experiencing your brand whenever, wherever, and however they like. What was once a sales “funnel” is now a sales “web” as customers bounce from channel to channel during their brand […]View Post customer journey, experience journey, interactive, journey mapping, marketing, online marketing