If you have a printer at home, chances are it’s an inkjet. Anderson’s five commercial inkjet machines are bigger and more complex than the average desktop model, but they operate on the same printing principles. The Basics Inkjet printers operate by using heads to spray droplets of ink onto the paper below. Commercial inkjet printers […]View Post
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A great story has a beginning, middle and an end, and it includes characters that you can relate to, care about and ultimately believe in. Advertising is a great storyteller and great brands know how to tell their story with clarity and consistency, and by delivering a continuum of positive experiences: each marketing touch, each […]View Post brand personality, brand story, branding, mission statement, storytelling
In 2013 the Affordable Care Act (ACA) was passed, which changed the healthcare landscape drastically, and sent consumers and marketers into the flurry of a whole new system. We at Anderson Direct Marketing are intrigued with this restructure, both in a personal way and also for what it means to our clients in the healthcare […]View Post ACA, Affordable Care Act, healthcare marketing
When is the last time you tried to convey a concept to a person who had a different primary language than you? Or even a different cultural background? I personally ran into this when I moved from the Midwest to the West Coast and found differences in my dialect and terminology. I was even diagnosed […]View Post brand consistency, strategy
1. Improve overall optimization by spending time on strategy: Based on The New Metrics for Email Marketing by Marketo, companies who perform extremely well in email marketing spend more than 3 times the amount of time per month on strategy than the average company. Review and implement the following tips that are easy to […]View Post best practices, digital, email marketing, optimize results
As my good friend Tracy likes to say, flat is where it’s at. And she’s right—flat design is everywhere you look. Direct marketing in particular has always worked best with simple, uncomplicated language along with design that eliminates any elements that don’t support the communication. Flat design is not only the perfect form to serve […]View Post best practices, creative, design, trends
Food, technology, music. There is much to be excited about at South by Southwest (SXSW). Three of us at Anderson will be attending, including me, to soak up the sights and sounds plus sit in on sessions so that we can bring you the latest in interactive marketing. What’s working in mobile marketing? How can […]View Post analytics, data, marketing, Socia Media, South by Southwest, SXSW
In order to succeed with marketing, you must consistently work to evolve your processes and strategies to account for changes in your target market, taking into consideration new technologies and the potential changing demographics of your market. Much of that involved the creative design and overall user experience. New technologies are emerging all the time, […]View Post Clickable Paper, digital marketing, QR code, QR codes, QR scanner, smart phone, technology
Postage rate increases went into effect on January 26, which affect the price of a number of mail pieces. Across the board, rates increased 6 – 7%, making this the largest postal increase in over a decade. This recent hike in rates is known as an exigent increase, which the United States Postal Service proposed […]View Post direct mail, direct marketing, Postage Increase, USPS, USPS News, USPS Postage
My wife bought me a rice cooker for Christmas. Just when I thought I couldn’t be more elated I saw this burst of genius written on the box: Includes fuzzy logic. Hmm. As a former computer programmer I was intrigued. Infused into its digital code, fuzzy logic helps a device adapt to a variety of […]View Post copywriting, High Technology, Marketing Collateral, Marketing Copy