Like many companies, direct marketing agencies and marketing service providers across the globe, the Anderson team is putting the finishing touches on our DMA2013 plans and are packing our bags for The Windy City. This year, the direct marketing industry’s biggest event is at McCormick Place in Chicago, which boasts the largest amount of exhibition […]View Post
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People don’t read. They have short attention spans. Copy needs to be short. Really short. So why did I just receive three envelopes in the mail, each with multi-page letters, multi-panel brochures and multiple inserts? And why did I just write a 4-page letter, oversized brochure and inserts for a client to test against their […]View Post copy, copywriting, letters, long copy, marketing communication, short copy
Have you experienced the new Gmail inbox updates? Under the recent Gmail inbox updates, tabs emails are divided into three sections/tabs: Primary Social Promotions What has everyone talking is that Promotions is shoved over to the far right. So emails that were once front-row-center are now off on their own where, some say, they can […]View Post email marketing, Gmail inbox, Gmail updates, interactive, leah averre, Melissa Martinez
When Ted Tietge, Anderson’s CEO, bought Anderson Mailing Service in November of 1985, the company had just seven employees and the business had yet to establish a strong culture. “It was chaos,” remembered Ted. “When we started, the equipment was dirty, people were coming in late, and the pieces weren’t getting out on time. People […]View Post Anderson, Dee, employees, family, Hayes, interview, Machus, pride, Swedarsky, tenure, Wilkerson
In today’s world, everyone has access to the same stock photography. So how do you choose it better, and use it better, to help make your marketing efforts unique and have your message cut through? Set parameters. Your choice of stock photography should reflect your brand, and most of our clients here at Anderson have […]View Post crop, parameters, photography, Stock photography, storytelling, trends
For 28 years, Anderson has been hard at work creating and producing the best direct mail(DM) in the business. We are an ever-evolving organization, committed to staying fresh and providing our clients with the best services possible. As a one-stop shop, our people do it all— strategy, creative, data, interactive, production—you name it! But what […]View Post agency, business return device, business return envelope, direct mail, proofreading, USPS
Super powers aren’t just possessed by comic book characters and actors in movies—you can discover and cultivate them in all of your employees if you give them the opportunity. At Anderson Direct Marketing, we take pride in our high-quality relationships, products, production processes and services, which can only be achieved by having superstars within our […]View Post awards, excellence, Pinterest, Quality, Quality Mission Statement, Quality Superstar
Big Data is a term that both inspires and confuses many of us in the marketing industry. We hear about it at our conferences and in the boardroom on a daily basis. But what does it mean? And more importantly, what does it mean for your business? In 2001, Gartner defined Big Data as “high-volume, […]View Post analyze, big data, business, consultant, data
Does brilliant design inspire exceptional copy…or the other way around? Or, are they inextricably intertwined? And what role does the medium play in what takes center stage? Cue the orchestra, the dance is about to begin. After weeks of proposals, market analyses, research, performance projections, budgeting, and a host of other pre-launch activities, the writer […]View Post art, copy, creative, design, marketing, ROI
On April 24, 2013, Anderson Direct Marketing participated in its first Google+ Hangout. Creative director Carlos Perez represented ADM in the second episode of Xerox’s “Ask the Experts” series. Joining Perez were Gordon Kaye, editor and publisher, and Ilana Greenberg, creative director from the magazine Graphic Design USA. The question that brought these experts together […]View Post design, expert, Google+, Hangout, print, Xerox