Think your current direct mail package is worn out and ready to retire? Well, it may only appear that way to you and others in your organization—but not to your prospects. When creative has been in use for some time, there can be a tendency to think it is “fatigued” and want to change it. […]View Post
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Have you ever tapped a customer on the shoulder (and by “shoulder” I mean mobile device), and offered them an incentive just as they’re about to walk away from your product? The technology has been around for a while, however it wasn’t until this year’s 2014 South by Southwest (SXSW) conference that these shoulder-tapping devices, […]View Post Apple iTunes, beacons, iBeacons, SXSW
It’s been two months since I attended South by Southwest (SXSW), but the experience hasn’t gone stale. The food was tasty, the music was invigorating, and the technology was pretty impressive. There were also some helpful and insightful pieces of information that I vividly remember, and continue recalling today. Social Media and the 50+ Market […]View Post content marketing, social media, SXSW
If you have a printer at home, chances are it’s an inkjet. Anderson’s five commercial inkjet machines are bigger and more complex than the average desktop model, but they operate on the same printing principles. The Basics Inkjet printers operate by using heads to spray droplets of ink onto the paper below. Commercial inkjet printers […]View Post direct mail production, inkjet, inkjet printing
A great story has a beginning, middle and an end, and it includes characters that you can relate to, care about and ultimately believe in. Advertising is a great storyteller and great brands know how to tell their story with clarity and consistency, and by delivering a continuum of positive experiences: each marketing touch, each […]View Post brand personality, brand story, branding, mission statement, storytelling
In 2013 the Affordable Care Act (ACA) was passed, which changed the healthcare landscape drastically, and sent consumers and marketers into the flurry of a whole new system. We at Anderson Direct Marketing are intrigued with this restructure, both in a personal way and also for what it means to our clients in the healthcare […]View Post ACA, Affordable Care Act, healthcare marketing
When is the last time you tried to convey a concept to a person who had a different primary language than you? Or even a different cultural background? I personally ran into this when I moved from the Midwest to the West Coast and found differences in my dialect and terminology. I was even diagnosed […]View Post brand consistency, strategy
1. Improve overall optimization by spending time on strategy: Based on The New Metrics for Email Marketing by Marketo, companies who perform extremely well in email marketing spend more than 3 times the amount of time per month on strategy than the average company. Review and implement the following tips that are easy to […]View Post best practices, digital, email marketing, optimize results
As my good friend Tracy likes to say, flat is where it’s at. And she’s right—flat design is everywhere you look. Direct marketing in particular has always worked best with simple, uncomplicated language along with design that eliminates any elements that don’t support the communication. Flat design is not only the perfect form to serve […]View Post best practices, creative, design, trends
Food, technology, music. There is much to be excited about at South by Southwest (SXSW). Three of us at Anderson will be attending, including me, to soak up the sights and sounds plus sit in on sessions so that we can bring you the latest in interactive marketing. What’s working in mobile marketing? How can […]View Post analytics, data, marketing, Socia Media, South by Southwest, SXSW