Continuing our series from two weeks ago, we spoke about the first essential for success when combining direct marketing and brand. This essential you must have for marketing success is a clearly identified market. If you missed this post- don’t fret, you can find it here. The second essential in combining direct marketing and brand is […]View Post
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Interview with Ryan Chartrand, Digital Strategist. Today TechCrunch released an article confirming Facebook’s enhancement of the “like” button to now include “love”, “haha”, “wow”, “sad”, and “angry” options. This opens up the possibilities to which consumers can react to brands. I turned to our social media expert, Ryan Chartrand, for his thoughts on what this […]View Post Anderson, Anderson Direct & Digital, digital marketing, direct marketing, facebook, facebook like button, social media, social media marketing
Both your direct marketing and brand can increase revenue and make each other more effective. It is crucial to understand the difference between these two aspects of your marketing strategy and how they can support each other. Your brand is your company or product’s identity—its personality. Is it traditional or innovative? Does it represent quality and […]View Post Anderson, Anderson Direct & Digital, brand, branding, direct marketing, marketing best practices, marketing strategy
The last few years have seen some big changes in the world of digital design. With the rise of mobile devices and the importance of usability as primary influences, 2016 is likely to be a year where we see many of these trends reach maturity and become more refined. Here are 5 design trends for […]View Post Anderson, Anderson Direct & Digital, creative, design, design trends, design trends 2016, digital marketing, direct marketing
Pundits say that Americans now spend up to 60 hours a week engaging with media¹. In fact, with active and passive consumption (e.g., watching TV while surfing the web and/or reading tweets) it is actually possible to sit through more than 24 hours of linear content in a day. Formatting and creative best practices […]View Post Anderson, anderson direct and digital, content marketing, copywriting, digital, digital marketing, effective direct marketing copy, Marketing Copy, marketing copywriting
Online marketing is continually evolving, so it’s important for companies to keep up with trends so they can optimize their online marketing strategy and stay ahead of the opportunities that arise. As 2015 comes to an end, here are five digital trends to watch out for in 2016. Video Ads Are on the Rise With […]View Post Anderson, anderson direct and digital, digital, digital marketing, digital trends 2016, direct marketing
Here are the top 5 most viewed blog posts in 2015 from Anderson Direct & Digital. Full-Service Marketing Agency Defined Written by Michael Walton, Full-Service Marketing Agency Defined is the most popular blog from Anderson Direct and Digital in 2015. Here Michael explains what it means to be a full service agency along with outlining the benefits […]View Post Anderson, Anderson Direct & Digital, digital, direct marketing, email marketing, SEO
You’ve done your due diligence. Still, your direct marketing response rates are sagging like an old pair of stretch pants, or waning like voter turnout in a midterm election. All eyes are on you. Just yesterday, your boss flashed you his infamous death stare when you passed in the hallway. Your heartrate is up. It’s […]View Post Anderson, anderson direct and digital, direct mail best practices, direct marketing, direct marketing strategy, direct marketing troubleshooting, troublshooting direct marketing issues
Immerse yourself in the marketing world long enough, and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever considered what the term “full-service marketing” means? A full-service (or “integrated”) agency is one capable of handling all facets of marketing—from strategic planning to production, along with all the many digital marketing […]View Post Anderson, Anderson Direct & Digital, direct marketing, Full Service Direct Marketing Agency, full-service agency