You spend a lot of money and effort to drive prospects to your website. But the reality is that perhaps only 2% – 5% of your website traffic will convert on the first visit, regardless of whether your definition of conversion is a product purchase, registration for a service or an event, completion of a […]View Post
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“The future of mobile is now.” -Jerry Dischler, Google VP Learn the basics of responsive design in non-“techy” language. We’ll talk about the state of the art of web design and why it’s important to implement mobile-friendly web creative. In this presentation you will learn: What is responsive design? Why do we need web design? […]View Post creative, mobile, responsive design, web, web design
“So much which is a pleasure to write is a pain in the neck to read.”-Michael Frayn, playwright Almost everyone appreciates good writing. Who hasn’t yearned to lay in a hammock and be transported by a good novel full of soaring prose, or led down the path of enlightenment by a great piece of investigative […]View Post Content, copy, copywriting, marketing copywriting, opening copy
With free tools available online, almost anyone can publish decent compositions of text and images seen by millions in minutes. But just as having a driver’s license doesn’t make you a Formula One racer, access to stock photography doesn’t always beget great creative. Offering inexpensive images for virtually any marketing occasion, these assets do serve […]View Post brand, creative, custom photography, differentiation, images, photography, Stock photography
The following is an overview of customer journeys, why they’re important, examples, and how to get started. Why do you need customer journeys? Customers are experiencing your brand whenever, wherever, and however they like. What was once a sales “funnel” is now a sales “web” as customers bounce from channel to channel during their brand […]View Post customer journey, experience journey, interactive, journey mapping, marketing, online marketing
Digital projects are also called “interactive” for a reason—they are constantly changing, with varying user environments, endless options, and frequent updates. Ensure you have a good base and mutual understanding with your pre-flight, but also know that testing must continue through the entire life of the site. Follow our tips below to take your digital […]View Post development, digital, functionality, interactive, QA, Quality, testing
As an agency that offers SEO management services to clients, we make it a point to always stay abreast of changes to search engine algorithms and how they can impact the web properties of our clients. When Google announced in February that they would be rolling out a change to include mobile friendliness as a […]View Post algorithm, Google+, mobile, mobilegeddon, rankings, search, search engine optimization, SEO, website
The financial industry is changing—and so is the marketplace. Combined, these trends have created a “perfect storm” of opportunities and challenges, which many companies are not prepared to weather. Those that can navigate these new waters by tailoring their business tactics, products and services are destined to reap the rewards. An industry in flux Over […]View Post acquisition, banks, demographics, financial, marketing, Millennial, Millennials, trends
Business reply cards (BRCs) have deep roots in American marketing, starting as far back as 1928. They’ve been around longer than Medicare. Frozen foods. Scotch tape. Canned beer. Teflon. And even Monopoly. But despite their longevity—or perhaps because of it—some companies may question their effectiveness in today’s highly digital world. If you’re toying with the […]View Post B2B Marketing, BRC, channel, reply cards, reply devices, response
Overwhelmed with all the digital technology out there? Don’t have $50,000 to spend on a digital consultant but want to optimize your website? Website optimization goes beyond simply reaching our audience. It’s all about inspiring them to act, click that button, buy — and come back for more. Whether you’re launching or honing your website, […]View Post analytics, Content, design, digital, offer, technology, value proposition, website optimization