Imagine being invited to a party whose guest of honor is someone you’ve been dying to meet. The place is packed. The cacophony of voices is deafening. Throughout the evening you make many attempts to introduce yourself, but you only get a few measly seconds of eye contact before their attention is drawn away by […]View Post
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Yesterday, April 10th, 2016, was the day the USPS put a little money back in our collective pockets. Our First Class postage stamps have just decreased from .49 to .47. Not since 1919 have we experienced a postage stamp decrease. So, for many of us, it’s a once-in-a-lifetime experience just like Halley’s Comet. Okay, well […]View Post Anderson, Anderson Direct & Digital, direct mail, direct marketing, postage decrease, postal savings, USPS
My name is Leah, and I’m a Generation Xer. My generation is labeled as the first that won’t do as well as our parents’. Is this true? Is this why brands don’t market to us? One main theme you’ll hear over and over again is that Gen X is financially strapped. This financial predicament exists because […]View Post Anderson, Anderson Direct & Digital, digital marketing, direct marketing, Gen X, Generation X
Online marketing is evolving at a pace that most businesses may have a hard time keeping up with. Users are getting flooded with more and more content from a variety of media, and this can be overwhelming. 2015 was a huge year for changes in online trends. Social Media, particularly Facebook, continued to grow as […]View Post Anderson, anderson direct and digital, content marketing, digital marketing, direct marketing agency, effective content, online content, online marketing
Finishing the last post in our series that began a few weeks ago, we have already spoken about the first two essentials for success when combining direct marketing and brand. The first essential you must have for marketing success is a clearly identified market. The second essential is a laser focus on marketing ROI. If you missed […]View Post Anderson, Anderson Direct & Digital, brand, branding, direct marketing, marketing best practices, marketing strategy
Continuing our series from two weeks ago, we spoke about the first essential for success when combining direct marketing and brand. This essential you must have for marketing success is a clearly identified market. If you missed this post- don’t fret, you can find it here. The second essential in combining direct marketing and brand is […]View Post Anderson, Anderson Direct & Digital, brand, branding, direct marketing, marketing best practices, marketing strategy
Interview with Ryan Chartrand, Digital Strategist. Today TechCrunch released an article confirming Facebook’s enhancement of the “like” button to now include “love”, “haha”, “wow”, “sad”, and “angry” options. This opens up the possibilities to which consumers can react to brands. I turned to our social media expert, Ryan Chartrand, for his thoughts on what this […]View Post Anderson, Anderson Direct & Digital, digital marketing, direct marketing, facebook, facebook like button, social media, social media marketing
Both your direct marketing and brand can increase revenue and make each other more effective. It is crucial to understand the difference between these two aspects of your marketing strategy and how they can support each other. Your brand is your company or product’s identity—its personality. Is it traditional or innovative? Does it represent quality and […]View Post Anderson, Anderson Direct & Digital, brand, branding, direct marketing, marketing best practices, marketing strategy
The last few years have seen some big changes in the world of digital design. With the rise of mobile devices and the importance of usability as primary influences, 2016 is likely to be a year where we see many of these trends reach maturity and become more refined. Here are 5 design trends for […]View Post Anderson, Anderson Direct & Digital, creative, design, design trends, design trends 2016, digital marketing, direct marketing
Pundits say that Americans now spend up to 60 hours a week engaging with media¹. In fact, with active and passive consumption (e.g., watching TV while surfing the web and/or reading tweets) it is actually possible to sit through more than 24 hours of linear content in a day. Formatting and creative best practices […]View Post Anderson, anderson direct and digital, content marketing, copywriting, digital, digital marketing, effective direct marketing copy, Marketing Copy, marketing copywriting